FCTC Ratification: 20 October 2005
Entry into force: 18 January 2006
Every year more than 17,500 of its people are killed by tobacco-caused disease, while more than 370,000 children and more than 4,303,000 adults continue to use tobacco each day. Complacency in the face of the tobacco epidemic will ensure the tobacco industry continues to run roughshod over the lives of Nigeria's citizens and ensure that tobacco's death toll will grow with each passing year. Tobacco control advocates must reach out to other communities to strengthen their efforts in this mortal fight.
207 men are being killed by tobacco every week
130 women are being killed by tobacco every week
The cigarette industry is essentially a near monopoly, with British American Tobacco Nigeria (BATN) dominating sales of cigarettes at about 79 percent.
The cigarettes category in Nigeria is traditionally conservative in terms of innovation, with the type of cigarettes generally remaining unchanged for several years. This trend, however began to change in the last 3-4 years, driven by the quasi-monopoly British American Tobacco (Nigeria)’s introduction of the Switch capsule filter, which allows the smoker to switch between standard and menthol cigarettes. Newer companies are also now trying to penetrate the market with innovative cigarettes, the latest being Black Horse Tobacco Co’s Esse cigarettes (distributed for KT&G Corp). This brand had a very strong first year in 2013, based on being the first low tar cigarettes (officially) in the Nigerian market, as well as the first carbon filter and slim cigarettes. The success of this launch may indicate that the normally conservative cigarette smokers in Nigeria are open to new types of cigarettes, which follow global trends.